Increasing Vrbo Google ranking for city searches

At PACIFIC, I worked with Vrbo on their videos for their Youtube channel to help promote their service via keywords. What I did:

1. Worked with SEO team to match videos to SEO keywords and terms commonly searched. Working with the given script, I selected videos that would go with the theme of the video and appeal to travelers who wanted a unique experience in the city.

2. Pre-production work including video templating and creating standards for stylization and text.

3. Following Vrbo’s brand guidelines, I helped align their brand with the videos and make Vrbo a top result on Google travel destination searches.