Refreshing a brick & mortar store boutique with an updated branding and e-commerce experience that allows for unique customization throughout the seasons.
Willrett Flower Co
Strategy
Customizable Features
Unique, client-side customizable features (CMS) such as Flower of the Month, Color of the Month, and a Semi-Custom Flower arrangement section.
Promote Unique Brand Positioning
As Willrett is in a unique marketing position, it was important to show off how they are bold trendsetters in the wedding and floral industry.
Elegant & Unique Design
Creating a unique website that represents the WIllrett Brand, which is stands out while remaining elegant.
Semi-Custom Flower Arrangements
Designed with CMS in mind, this section on the Ship page is able to be updated from client-side throughout the seasons, as the owners change their offerings. It is designed to lead straight to the Seasonal Arrangement Page where users can directly shop for seasonal flowers.
Color,
Flower,
& Video
of the Month
On the homepage, the client is also able to change this On Repeat section based on the season, updating their chosen color and flower of the month based on their on-trend tastes and what flowers are currently blooming in their garden.
Elegant interactions blend seamlessly into the website, like here while displaying Willrett’s portfolio of florals at various events
In the middle of the project, the Willrett team requested a blog page, which I created for them to help keep them updated with the latest trends, and integrate their beautiful photography into the blog.
